Mark Andrew asked us to create a mailer for him to promote his photography. Mark is a fantastically talented photographer and director who works in a very spontaneous and free style. In that spirit we decided to create a piece that felt like it would be at home in an indie magazine that doesn’t follow the rules.
The first step was to find the images we thought would work together best. Mark gave us 124 images that we edited down to 25. The entire shoot felt like a little movie so we grouped the pictures together into little scenes. Each spread is it’s own scene. In order to highten the drama we interspersed full bleed spreads between some of the mutli-picture spreads. Pacing and scale changes are key in these types of layouts.
Step two was to enlist the help of our poetic art director friend and co-collaborator Katie Bellof. She wrote sweet little poems for each page. We wrote the headlines.
Now that we had our structure and our copy it was time to create our typography. Since Mark is all about spontanaity and moments we thought our type should reflect this feeling. All the lettering in this piece was done very quickly with a Sharpie on regular copy paper. We wrote the headlines and the little poems were composed by our frequent collaborator and former art director Katie Bellof.